MLC, part of Insignia Financial, has relaunched its iconic brand with a provocative campaign, fronted by cult comedian Matt Berry, telling Australians they don’t care about the future, because retirement is a lifetime in the making.

With 138 years of heritage, MLC is repositioning itself to meet the evolving needs of today’s consumers. The relaunch includes a new brand expression – featuring the beloved golden egg – and a provocative new advertising campaign, featuring Matt Berry, challenging Australians to not worry about the future.

Renee Howie, MLC’s Chief Customer Officer, said: “MLC is one of Australia’s most trusted and enduring financial brands. For generations, Australians have known and loved the golden nest egg MLC is renowned for, and have seen it as a symbol of quality, expertise and a pioneering spirit.”

Read the full media release here.